From “Beautiful Chaos” to Strategic Success: A Creative Kickstart Story
You know that feeling when you know something needs to change with your brand or website, but you can’t quite put your finger on what? Like you’ve tried everything—switching up your colors, rearranging your homepage for the 54th time (no judgment, we’ve all been there)—but something still feels… off?
That’s exactly where Sharon Hundley found herself when she first reached out to me.
Despite being tech-savvy and totally capable of DIY-ing her way through Showit, Sharon felt stuck. Her website wasn’t fully capturing her brand’s personality—especially that spicier side that makes her unique—and she needed help figuring out why.
In her words: “I want my homepage to look different than what it does—BUT (and here’s the issue) I’m unsure of what that looks like (otherwise I’d do it myself!).”
Sound familiar? This is exactly why I created the Creative Kickstart.
Meet Sharon
Sharon Hundley is a multi-passionate creative force who helps businesses tell their stories through brand messaging and photography. Through Sharon Elizabeth Co., she expertly blends capturing authentic moments with helping fellow creatives communicate their mission. Her superpower? Seeing both the sweet and spicy sides of her clients—whether they’re engaged couples, business owners, or individuals—and capturing their authentic stories through stunning photography.
The Starting Point
Despite being tech-savvy and proficient in Showit, Sharon felt stuck. She knew something needed to change but couldn’t quite put her finger on what. In her initial inquiry, she shared:
“I want my homepage to look different than what it does—BUT (and here’s the issue) I’m unsure of what that looks like (otherwise I’d do it myself!). I’m hoping to work with a designer who can help walk me through new ideas and/or help me uncover how I DO want it to look.”
Before our collaboration, Sharon was struggling with:
- Difficulty clearly communicating her services on her website
- Only showing her sweet-spirited side, while her spicier, more soulful personality wasn’t shining through
- Guiding potential clients to the right information
- Organizing her “beautiful chaos” into something strategic
A peek at Sharon’s “Before”:
Enter: The Creative Kickstart
Sharon’s situation was perfect for a Creative Kickstart. She had:
- Existing brand elements she liked
- A clear sense that something wasn’t working
- Need for strategic direction more than just design
Breaking Down the Process of The Creative Kickstart
Step 1: Discovery & Strategy
We kicked things off with a detailed workbook that helped Sharon articulate her goals, challenges, and vision. This pre-work revealed that while she had been emphasizing her sweet-spirited side, her spicier, more soulful personality wasn’t shining through—a key insight that shaped our entire strategy.
Step 2: Strategy Session
During our 90-minute deep dive, we:
- Mapped out her service offerings
- Identified key user journeys
- Explored how to balance her dual brand personality
- Uncovered opportunities for better client communication
Step 3: Strategic Blueprint
We delivered a comprehensive strategy that:
- Organized her “beautiful chaos” into clear, actionable steps
- Provided a roadmap for website structure
- Outlined content strategy recommendations
- Suggested visual direction to blend both sides of her personality
The “Aha” Moment
Sharon’s reaction to the strategy was immediate and enthusiastic: “I was wanting someone to help organize my ‘beautiful chaos’ and I definitely think you’ve done that in your strategy map. I didn’t even know what to ask for to get that help—but you knew exactly what I needed!”
The Plot Twist
Here’s where it gets interesting. The Creative Kickstart is designed to give you a clear roadmap forward, whether you decide to:
- DIY your way to success (the blueprint is yours to keep!)
- Take it to another designer who matches your style or budget
- Have us bring it to life
Sharon? She loved the process so much, she decided to continue the journey with us. As she put it: “I thought the Creative Kickstart was all I needed—but I want you to implement it as well!”
This led to a custom package including:
- Brand refinement
- Website copywriting
- Custom page designs
- Showit development
The Results
The transformation went beyond just aesthetics. The Creative Kickstart provided the foundation for a complete website overhaul that truly embodies Sharon’s brand personality and helps her connect with ideal clients.
The clarity and direction led to a website that’s receiving rave reviews:
- “This is one of the most authentic sites I have seen.”
- “You are an absolute force!”
- “It’s gorge 😍”
But more importantly, Sharon got exactly what she needed: “Working with you has been THE BEST and my FAVORITE professional experience with another business I’ve had in all these years!”
The Blueprint Advantage
One of the best parts about the Creative Kickstart? The strategy blueprint is yours to keep—forever. This flexibility means you can:
- DIY the implementation using our detailed roadmap
- Take it to another designer who matches your style or budget
- Have us bring it to life (and apply your Creative Kickstart investment to the project!)
Investment That Pays Off
The Creative Kickstart isn’t just a consultation—it’s a comprehensive strategy that:
- Provides Immediate Clarity: Walk away knowing exactly what needs to happen next
- Saves Time & Money: Avoid costly mistakes and redesigns by starting with strategy
- Offers Flexibility: Choose your own implementation path
- Creates Momentum: Get unstuck and excited about your brand again
Is Creative Kickstart Right for You?
This service is perfect if you:
- Know something needs to change but aren’t sure what
- Feel overwhelmed by your “beautiful chaos”
- Need strategic direction more than just design
- Want expert guidance to bring your vision to life
- Are ready to invest in clarity and direction
The Creative Kickstart includes:
- Pre-work discovery to uncover your true needs
- 90-minute strategy deep dive
- Comprehensive blueprint you own
- Implementation recommendations
- 15-minute follow-up call
- Option to apply investment to a future custom project
P.S. Like Sharon said in her very first email: “Hm where have you been my entire life – I already love you… your communication, personality, and expertise = top notch and warm! 10/10!!!” (And yes, she also mentioned I should raise the price—but booked quickly just in case! 😉)
And because we believe in giving credit where it’s due: We brought in Sam with Nomad Copy Agency for Sharon’s copywriting and Rebel & Rise assisted with the website development.
