PROJECT SCOPE:
Squarespace 7.0 to 7.1 migration
Website redesign
Advanced SEO Services
INDUSTRY:
Brand photographer
LOCATION:
Orange County, CA
Branding by Kaysha
modern
editorial
inviting
(Spoiler: The lesson was to stop DIY-ing everything 😅)
"I learned my lesson while redoing my website..."
client praise
Kaysha is this ridiculously talented brand photographer in Orange County who helps entrepreneurs get over their camera-shy ways and become the face of their brand. (And like, *actually* enjoy it? What kind of wizardry...)
Meet Kaysha
You know that friend who just has this way of making everyone feel completely at ease? That's Kaysha. She's the founder of Branding by Kaysha, where she spends her days helping fellow entrepreneurs stop hiding behind their brands and start showing up with confidence.
When she's not working her photography magic, you'll find her exploring SoCal foodie spots with her fam or binge-watching Netflix (a woman after my own heart).
- Got all technical with that SEO magic
- Made sure everything played nice with her other business tools
- Optimized for mobile
- Made the site faster than your Amazon Prime delivery
Look, moving from Squarespace 7.0 to 7.1 is kind of like moving apartments. Sure, you're taking all your stuff with you, but you want it to look better in the new place, ya know?
Here's what we did:
Behind the Scenes
02
Her words? "When I pivoted to brand photography, I wasn't sure how it would go. Because of that, I didn't want to make a huge investment in a website."
Raise your hand if you've ever felt personally victimized by the DIY website struggle 🙋♀️
She needed someone to:
- Move her site from Squarespace 7.0 to 7.1 (without breaking everything in the process)
- Give the whole thing a glow-up while keeping her brand intact
- Help her actually show up on Google when people search for brand photographers
- Make everything feel less... cobbled together
The Situation
01
Here's the thing Kaysha learned (and TBH, what most of us learn eventually): When you're running a business, trying to DIY everything is like trying to make skinny jeans look comfortable – it's possible, but at what cost?
As she put it: "If you can't do it yourself - outsource it! If you hate doing it yourself - outsource it! If you don't have the time to do it yourself - outsource it!"
(BRB, getting that printed on a t-shirt)
The Plot Twist
04
Remember when Monica cleaned Rachel's apartment in Friends and Rachel was like "THIS IS WHAT MY APARTMENT LOOKS LIKE?!" That's basically what happened here.
In Kaysha's own words: "I'm really proud of my site and I think it's a great representation of my business."
chef's kiss
The Results
03
- Decluttered like Marie Kondo was watching (bye-bye, unnecessary color blocks!)
- Kept her brand colors but used them more strategically (less is more)
- Added some video moments because static is so 2020
- Made the whole site flow better than your favorite Netflix series
Ready to stop DIY-ing everything?
Sitting there thinking "dang, my website needs this kind of energy"? Let's talk! Whether your site needs a full makeover or just some strategic tweaks, I would love to chat with you. And don't worry – I promise to make the whole process way more fun than it has any right to be.
