PROJECT SCOPE:
The Elite Edition
Brand and Website Strategy
Marketing Strategy
Advanced SEO Services
Semi-Custom Showit Website Design
Ongoing Support
INDUSTRY:
Wedding Photography
LOCATION:
Southeast US
KENDRA MARTIN PHOTOGRAPHY
timeless
sophisticated
authentic
(Plot Twist: It didn't. Like, at all. She had to raise her rates. Twice. 🎉)
"I was worried about feeling deflated at the end of this if it falls flat..."
client praise
Kendra is this ridiculously talented wedding photographer in South Carolina who transforms fleeting moments into forever memories that get passed down through generations. (Because when your grandkids ask what your wedding day was like, "let me check my phone" just isn't gonna cut it.)
Meet Kendra
Imagine hiring a wedding photographer who understands the gut punch of not having photos from her own wedding day. That's Kendra. She's the founder of Kendra Martin Photography, where she turns that personal disappointment into determination to shower her couples with plenty of images that'll last generations. (And like, actually make you tear up every time you look at them? What kind of emotional wizardry...)
Except instead of drama, we went all in on leveling up everything:
- ​​Developed a luxury-focused brand strategy to match her elevated goals
- Customized a TONIC Showit website template that would wow those high-end clients
- Doubled down on our SEO magic (because being #1 on Google? That never gets old)
- Created content that speaks directly to luxury couples
- Refined her email marketing strategy (those 70%+ open rates don't lie, folks!)
- Enhanced her systems so she could focus even more on serving her dreamy clients
Behind the Scenes
02
But then something shifted. You know that moment in every good makeover show where the person looks in the mirror and goes "This isn't bad... but it's not really me anymore"? That was Kendra with her brand and website.
Her business had evolved, her goals had leveled up, and her current site was like that trusty pair of jeans that just doesn't quite fit your vibe anymore.
Her words? "I was worried that the end result would once again leave me thinking 'well we didn't change much, is this going to actually be worth the time, money, etc...'"
She needed someone to:
- Help her attract those dreamy luxury wedding clients
- Get her showing up on Google when couples search for photographers (like, actually on page 1, not in that place where no one scrolls)
- Create a website that feels as luxurious as her work
- Make her marketing actually work for her (instead of feeling like a second job)
The Situation
01
Here's what working together long-term taught us (and TBH, what most of us learn eventually): Sometimes "good enough" stops being good enough. When you're ready to elevate your business, you need a strategy that consistently levels up with you.
As Kendra puts it: "You listen to me. You get me and you translate it to something incredible. BUT you don’t do it w/out me thumbs-upping it throughout the process. You let me be part of the process and I can't tell you how much that means."
The Plot Twist
04
In Kendra's own words: "I feel really good about it. I'm excited to see who I get to love and serve because of this website we worked hand in hand in creating (with you doing ALL the heavy lifting!!!)"
The numbers? They're giving main character energy:
- Her organic search traffic increased by 76%
- She raised her rates twice (and keeps booking!)
- Her email newsletters consistently see 70%+ open rates
- She's booking her dream clients at luxury venues
- She maintains the #1 spot on Google for her target keywords
The Results
03
Ready to write your own success story?
Sitting there thinking "dang, my business needs this kind of strategic partnership"? Let's talk! Whether you need a complete transformation or just someone in your corner helping you level up, I'm here to help make it happen. And don't worry – I promise to make the whole process way more fun than it has any right to be.
