PROJECT SCOPE:
Creative Kickstart
The Elite Edition
Brand & Website Strategy
Custom Squarespace Website
Advanced SEO
INDUSTRY:
Wedding
LOCATION:
Charlotte, NC
OLIVIA LAUREN EVENTS
MODERN
SOPHISTICATED
PERSONABLE
(Spoiler: Now she's giving the competition a masterclass in standing out 💅)
"I was tired of looking like every other wedding planner..."
client praise
Fun fact: You know how most wedding pros' websites all start to look the same after a while? (No shade, we've all seen the template.) Well, Savannah decided it was time for her website to be as unique as the celebrations she creates. And spoiler alert: the transformation is giving main character energy.
Meet SAVANNAH
Meet Savannah - the wedding planning genius behind Olivia Lauren Events who helps lucky-in-love couples turn their dream celebrations into actual reality. And y'all, she does it with this perfect mix of Southern charm and strategic brilliance that's basically the business equivalent of sweet tea and pearls - classic, but make it effortlessly cool.
Here's what we cooked up:
- Started with a Creative Kickstart to really dig into what makes her different (because following the crowd isn’t it)
- Found that sweet spot between Southern hospitality and luxury expertise in her brand voice
- Crafted a website experience that feels as VIP as her actual planning process
- Sprinkled in some serious SEO magic to help her show up when dream clients search for their perfect planner
- And because we're not just here to make things pretty (though let's be real, it's pretty dang gorgeous), we:
- Created intentional pathways that guide couples through her services like a well-planned reception flow
- Made sure every page felt as elevated as her events
- Set up her portfolio to showcase those dreamy weddings in a way that tells their unique stories
BEHIND-THE-SCENES
02
Her words? "I wanted my website to stand out from my competition. While my site was gorgeous, it felt too similar to others in my area and wasn't attracting the luxury clients I wanted to work with."
(If you've ever looked at your competitors' websites and thought "wait, are we all sharing the same personality?", we need to talk 😅)
She needed someone to:
- Create a strategy that would help her stand out from the crowd
- Build a website that matched the level of luxury her clients expect
- Show off her personality without losing that high-end feel
- Transform her online presence from "pretty template" to "pretty incredible"
The situation
01
Here's what Savannah discovered (and honestly, what every luxury wedding pro figures out eventually):
Having a beautiful website isn't enough anymore - you need a website that tells your unique story in a way that makes your dream clients stop scrolling and start inquiring.
As she puts it: "When you finally invest in making your website truly unique to YOU, it's like... duh, why didn't I do this sooner?"
(Meanwhile, her inquiries are coming in hotter than a summer wedding in Charlotte 💁♀️)
the plot twist
04
In Savannah's own words: "I am excited for others to see my website, I love updating the blog and portfolio because I know the website represents my company. I am not nervous about looking like every other planner in the industry or in my location, but instead I am proud to stand out."
chef's kiss
the results
03
Ready to Break Away from the Basic?
Sitting there thinking "okay but can my website make me feel this confident"? Let's talk! Whether you're ready for a full transformation or just need some strategic tweaks, I've got your back. And don't worry - unlike those wedding timelines you create, this process is actually fun. (Just ask Savannah!)
Plus, I promise not to make you pin any mood boards or choose between shades of white. Though I can't promise I won't get excited about fonts.
