PROJECT SCOPE:
The Elite Edition
Custom Squarespace website design
Website copywriting
Advanced SEO services
INDUSTRY:
Wedding & Event Floral Design
LOCATION:
Greenville, SC
RENEE BURROUGHS DESIGN
ELEGANT
TIMELESS
REFINED
(Spoiler: The website glow-up led to nationwide orders within 3 months! 🌸)
"With our focus on serving our clients all these years, we had neglected our website entirely..."
When Reputation Outgrew Website
Renee is basically the fairy godmother of wedding flowers in Greenville, SC, transforming venues into botanical wonderlands and making brides' floral dreams come true. (And we're talking 2,000+ weddings worth of magic here, people!)
Meet RENEE
Imagine you're in high school, and while everyone else is figuring out TikTok dances (okay, wrong decade, but you get it), you're learning the art of floral design from some seriously amazing mentors. Fast forward to today, and you're running the most trusted wedding floral design studio in your area. That's Renee!
When she's not creating stunning wedding florals or preserving bridal bouquets, you'll find her enjoying the serenity of country life with her husband. (She wasn't born in the South, but she got there as fast as she could!)
- Crafted a strategic site structure that guides couples through their journey
- Added those gorgeous botanical illustrations
- Made her stunning portfolio the star of the show
- Sprinkled in some serious SEO magic to help her show up when couples search
- Created a mobile-first design because let's be real, that's how most engaged couples are browsing these days
And because we're not just here to make things pretty, we:
- Developed a clear strategy based on her ideal clients
- Made sure everything worked seamlessly on mobile
- Optimized for local SEO domination
- Created content that puts couples at ease and builds trust
Behind the Scenes
02
Her words? "We were behind the times and not getting the search results that we have now. We needed our work to reflect who we are as a company."
She needed someone to:
- Create a website that actually showcased her decades of experience
- Help engaged couples find her through Google (because word of mouth can only go so far)
- Make the whole site feel as luxurious as her designs
- Turn her existing website from "meh" to "OMG, this is exactly what I was looking for!"
The Situation
01
Here's what Renee learned (and what most of us figure out eventually): Sometimes focusing so hard on serving your clients means your own brand gets a little... wilted. But investing in professional help? That's like giving your business the water and sunshine it needs to truly flourish.
As she put it: "We embraced the investment and time it took to create exactly what we needed to continue growing for the years to come."
The Plot Twist
04
You know that moment in home renovation shows when they reveal the final result and the owners are speechless? That's basically what happened here.
But the real plot twist? Within just three months of launch, Renee started getting orders for her preserved flowers from all over the country. Talk about blooming where you're planted! 🌸
In Renee's own words: "Shannon was a delight to work with and knew how to reign me in when I occasionally ran down a rabbit trail! She is an absolute joy and we will continue to consult with her as the need arises in the future."
The Results
03
Ready to stop letting your website wilt?
If you're like Renee - busy creating magic for your clients while your website gathers dust - let's chat! Your expertise deserves a website that shows it off. Whether you've been in business for decades or you're just starting to bloom, I'd love to help you cultivate an online presence that attracts your dream clients.
