PROJECT SCOPE:
Design Intensive
Brand Identity and Design
Squarespace Website Design
SEO Setup
INDUSTRY:
Hospitality & Tourism Services
LOCATION:
Breckenridge, CO
STOCK THE FRIDGE
fresh
EFFORTLESS
MOUNTAIN-MODERN
(BUT WAIT—IT'S A STARTUP)
"People are thinking we've been in business for a while now because they say our website looks so good."
client praise
You've just landed in Breckenridge for your dream ski vacation. Instead of spending your first hours navigating grocery store aisles, you open the door to your rental to find a fully stocked kitchen, complete with all your favorite snacks, drinks, and essentials. That's exactly the experience Stock the Fridge founders wanted to create—they just needed a brand and website to match their premium service.
Meet THE FOUNDERS
When marketers-turned-entrepreneurs Samantha Burmeister and Sam Sickles spotted a gap in Breckenridge's luxury vacation market, they knew they could fill it. Their combined marketing expertise told them they had a winning concept.
But as Sam B. puts it, "We're marketers but not designers," and they needed a brand that would resonate with their upscale, experience-focused audience from day one.
Their concept was simple yet brilliant: help vacationers skip the grocery store hassle and arrive at their rental to find a fully stocked kitchen. But they needed more than just a pretty website—they needed a brand that would resonate with their ideal clients: tech-savvy millennials planning luxury ski weekends and family gatherings, who'd rather spend their vacation time on the slopes than in the supermarket aisles.
THE VISION
03
- Developed a clean, sophisticated brand identity that reflects Breckenridge's natural beauty
- Created a strategic website design optimized for their target audience
- Implemented foundational SEO to help them get found by their ideal clients
- Built a user experience that makes ordering as effortless as their service
THE PROCESS
02
Stock the Fridge co-founders Sam and Sam (yep, you read that right!) came to me with a vision for a high-end grocery delivery service that would transform how visitors experience their mountain getaway.
"We were a brand new business—a good idea, really! But we had no visual identity, and plan to operate in a space that DEFINITELY needs a stand-out brand," Samantha Burmeister explained.
The CHALLENGE
01
What made this project particularly special was the founders' enthusiasm and trust in the process. "I know you, so there were no hesitations, questions, or shopping around," Samantha B. noted. "I've seen you do great work for me before, and was confident you'd do it again."
The moment that really stood out? "We saw our first logo concepts. I was like, 'yup, she's brilliant!'"
the experience
05
Some key wins include:
- Glowing feedback from local businesses and Chamber of Commerce members
- A professional brand presence that matches their premium service offering
- A website that makes them look like an established player from day one
- Strong initial interest from their target market
The Results
04
READY TO TRANSFORM YOUR BRAND?
If you're like Sam and Sam—with an amazing business idea that needs a brand to match—let's talk. Your brand deserves to make the kind of impression that has people thinking you've been in business for years, even if you're just getting started.
