The Blog
When your business is growing faster than your brand, this is where you catch up.
Resources for real founders running real businesses: brand insights, tested strategies, and the kind of clarity that makes decisions easier.
Email Marketing Newsletter Ideas: How to Send Emails People Actually Want to Read
So you want to send an email newsletter but aren't sure how often to send it, what to talk about, or when to send it? I get it. Email list building and email marketing can bring up anxiety, confusion, and overwhelm. But it's important. So I'm here to help empower you to build your email list through strategic, intentional, and human-centered ways.
How to Grow Your Email List with a Lead Magnet
Maintaining warm leads through your email list is critical as a business owner, but how do you get people on your email list? Through lead magnets. Learn what a lead magnet is, why you need one, how to decide what kind to create, and more.
Flodesk: The Best Email Marketing Software for Small Businesses
Learn why Flodesk is the best email marketing software for your small business.
Built for the founder who’s done performing
Hey—I’m Shannon. Strategic designer, recovering wedding planner, former writing teacher, and the founder of Sunday Muse.
I built this studio for founders who've moved past the duct-tape phase. People with real traction—but a brand that feels stuck in an earlier version of their business.
My work lives at the intersection of brand strategy, design, messaging, and SEO. I’m not here to give you something trendy. I’m here to give you infrastructure—so your brand can carry the weight of your work and help you move forward with more ease and more confidence.
These posts are here to help you think differently about your brand.
But real traction comes from putting ideas into practice. And that’s what we do together.