The Blog
When your business is growing faster than your brand, this is where you catch up.
Resources for real founders running real businesses: brand insights, tested strategies, and the kind of clarity that makes decisions easier.
Revealed: How to Effortlessly Write and Structure Your Home Page on Your Website
Writing and structuring your home page of your website can cause a lot of frustration and bring you to tears if you don’t know what you’re doing. And your home page is one of the most important pages on your website because you have less than 8 seconds to grab your visitor’s attention and convince them to take the next step. Today I’m going to walk you through how to structure and write compelling copy that converts your visitor into contacting you and purchasing from you.
5 Common Copywriting Mistakes to Avoid and How to Fix Them
If you’re an online business owner who’s watching sales and leads fall flat, you may need to make some changes to your website copy. Learn the top 5 most common copywriting mistakes and ways to fix them on your website.
Copywriting vs. Content Writing: Here's How to Tell the Difference
Not sure the difference between copywriting vs. content writing? Or which one you need when for your brand? We're breaking it all down in this post!
A Quick and Simple Explanation of What a Conversion Copywriter Does
Understanding what a Conversion Copywriter does and how one can help your business isn't easy, but with this simple explanation, you'll learn a brief overview of what's involved in writing copy that converts.
Built for the founder who’s done performing
Hey—I’m Shannon. Strategic designer, recovering wedding planner, former writing teacher, and the founder of Sunday Muse.
I built this studio for founders who've moved past the duct-tape phase. People with real traction—but a brand that feels stuck in an earlier version of their business.
My work lives at the intersection of brand strategy, design, messaging, and SEO. I’m not here to give you something trendy. I’m here to give you infrastructure—so your brand can carry the weight of your work and help you move forward with more ease and more confidence.
These posts are here to help you think differently about your brand.
But real traction comes from putting ideas into practice. And that’s what we do together.