The Blog
When your business is growing faster than your brand, this is where you catch up.
Resources for real founders running real businesses: brand insights, tested strategies, and the kind of clarity that makes decisions easier.
5 Common Copywriting Mistakes to Avoid and How to Fix Them
If you’re an online business owner who’s watching sales and leads fall flat, you may need to make some changes to your website copy. Learn the top 5 most common copywriting mistakes and ways to fix them on your website.
Built for the founder who’s done performing
Hey—I’m Shannon. Strategic designer, recovering wedding planner, former writing teacher, and the founder of Sunday Muse.
I built this studio for founders who've moved past the duct-tape phase. People with real traction—but a brand that feels stuck in an earlier version of their business.
My work lives at the intersection of brand strategy, design, messaging, and SEO. I’m not here to give you something trendy. I’m here to give you infrastructure—so your brand can carry the weight of your work and help you move forward with more ease and more confidence.
These posts are here to help you think differently about your brand.
But real traction comes from putting ideas into practice. And that’s what we do together.